Built for brands that refuse to be ordinary.
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Description
We don't start with aesthetics. We start with the question no one has answered clearly yet: what does this brand actually stand for? From there, every decision - type, colour, form, tone - follows a logic. Nothing is arbitrary. Nothing is decorative.
Zotova Agency was founded in Paris with one belief: a strong visual identity is not a luxury - it is a competitive advantage. We work with brands in fashion, lifestyle, gastronomy, and premium segments, building systems that are precise, intentional, and unmistakable.
Zotova Agency was founded in Paris with a single conviction: design should reveal, not decorate. We partner with brands across fashion, gastronomy, and culture - shaping visual identities rooted in restraint, narrative, and lasting relevance.
[Background]
Founded in Paris as an independent creative agency. Led by Alina Zotova, Creative Director - driven by a brand-first, strategy-led approach to visual identity and art direction.
[Featured in]
It's Nice That

Communication Arts

The Brand Identity

Design Week

Creative Review

[Services]
Art Direction
Brand Identity
Web Design
Packaging Design
Editorial Design
Visual Strategy
[Recognition]
2x Awwwards, Site of the Day

3x CSS Design Awards

1x D&AD New Blood

2x Webby Awards, Honoree

4x Brand Impact Awards



Clients
Brand owners, founders, and creative directors who treat design as a strategic investment.
Industries
Lifestyle, fashion, gastronomy, and premium segments
Approach
Strategy first. Visual precision second. We build systems, not surfaces.
Every project is an act of reduction. We remove what doesn't belong until the identity becomes inevitable.
001
Design is not decoration. It is a position made visible. Every brand we work with carries a truth - something specific, irreducible, worth communicating. Our process is the act of finding it and building a system around it that holds across every touchpoint.
We work with precision and without shortcuts. Each project begins with listening and ends with something that couldn't have been made for anyone else.
Discipline
Brand Identity
Art Direction
Visual Strategy
Editorial Design
Packaging Design
Process
Research & Immersion
Conceptual Framing
Visual Reduction
Systematic Design
Craft & Refinement
Industries
Fashion & Luxury
Architecture & Interiors
Technology & SaaS
Arts & Culture
Hospitality
Deliverables
Visual Identity Systems
Brand Guidelines
Visual Systems
Typography & Type Systems
Motion Design
In Numbers
35+
Projects Completed
7
Years Active
12
Brands Shaped
6
Countries Reached
A Paris-based agency led by Alina Zotova. Independent, focused, and committed to work that lasts.
01

Alina Zotova
Creative Director & Founder
02

Marcus Chen
Design Lead
03

Sofia Renard
Strategy & Brand
04

Kai Okonkwo
Packaging Design
Our work has been recognized by leading platforms and creative communities around the world — from Awwwards and D&AD to the Webby Awards and Creative Review.
Site of the Day
Awwwards
Meridian Hotels
2024
Best UI Design
CSS Design Awards
Atelier Noir
2024
Honoree
Webby Awards
Voss Architecture
2023
Best Brand Identity
Brand Impact Awards
Solace Hospitality
2023
New Blood Pencil
D&AD
Forma Typeface
2022
Developer Award
Awwwards
Meridian Hotels
2024
Site of the Year Nominee
CSS Design Awards
Atelier Noir
2023
Best Visual Design
Creative Review
Gallery Studio
2024








Words From Our Partners
1/4
Meridian Hotels
Creative Director
