Built for brands that refuse to be ordinary.

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Industry

Design & Visual Culture

Location

Paris, France

Services

Brand Identity

Visual Systems

Art Direction

Packaging Design

Description

We don't start with aesthetics. We start with the question no one has answered clearly yet: what does this brand actually stand for? From there, every decision - type, colour, form, tone - follows a logic. Nothing is arbitrary. Nothing is decorative.

Zotova Agency was founded in Paris with one belief: a strong visual identity is not a luxury - it is a competitive advantage. We work with brands in fashion, lifestyle, gastronomy, and premium segments, building systems that are precise, intentional, and unmistakable.

Zotova Agency was founded in Paris with a single conviction: design should reveal, not decorate. We partner with brands across fashion, gastronomy, and culture - shaping visual identities rooted in restraint, narrative, and lasting relevance.

[Background]

Founded in Paris as an independent creative agency. Led by Alina Zotova, Creative Director - driven by a brand-first, strategy-led approach to visual identity and art direction.

[Featured in]

It's Nice That

It's Nice That feature

Communication Arts

Communication Arts feature

The Brand Identity

The Brand Identity feature

Design Week

Design Week feature

Creative Review

Creative Review feature

[Services]

Art Direction

Brand Identity

Web Design

Packaging Design

Editorial Design

Visual Strategy

[Recognition]

2x Awwwards, Site of the Day

Awwwards project

3x CSS Design Awards

CSS Design Awards project

1x D&AD New Blood

D&AD project

2x Webby Awards, Honoree

Webby Awards project

4x Brand Impact Awards

Brand Impact Awards project
Audience portrait close-up
Audience fashion editorial

Clients

Brand owners, founders, and creative directors who treat design as a strategic investment.

Industries

Lifestyle, fashion, gastronomy, and premium segments

Approach

Strategy first. Visual precision second. We build systems, not surfaces.

Every project is an act of reduction. We remove what doesn't belong until the identity becomes inevitable.

001

Design is not decoration. It is a position made visible. Every brand we work with carries a truth - something specific, irreducible, worth communicating. Our process is the act of finding it and building a system around it that holds across every touchpoint.

We work with precision and without shortcuts. Each project begins with listening and ends with something that couldn't have been made for anyone else.

Discipline

Brand Identity

Art Direction

Visual Strategy

Editorial Design

Packaging Design

Process

Research & Immersion

Conceptual Framing

Visual Reduction

Systematic Design

Craft & Refinement

Industries

Fashion & Luxury

Architecture & Interiors

Technology & SaaS

Arts & Culture

Hospitality

Deliverables

Visual Identity Systems

Brand Guidelines

Visual Systems

Typography & Type Systems

Motion Design

In Numbers

35+

Projects Completed

7

Years Active

12

Brands Shaped

6

Countries Reached

A Paris-based agency led by Alina Zotova. Independent, focused, and committed to work that lasts.

01

Elena Vasquez

Alina Zotova

Creative Director & Founder

02

Marcus Chen

Marcus Chen

Design Lead

03

Sofia Renard

Sofia Renard

Strategy & Brand

04

Kai Okonkwo

Kai Okonkwo

Packaging Design

Our work has been recognized by leading platforms and creative communities around the world — from Awwwards and D&AD to the Webby Awards and Creative Review.

Site of the Day

Awwwards

Meridian Hotels

2024

Best UI Design

CSS Design Awards

Atelier Noir

2024

Honoree

Webby Awards

Voss Architecture

2023

Best Brand Identity

Brand Impact Awards

Solace Hospitality

2023

New Blood Pencil

D&AD

Forma Typeface

2022

Developer Award

Awwwards

Meridian Hotels

2024

Site of the Year Nominee

CSS Design Awards

Atelier Noir

2023

Best Visual Design

Creative Review

Gallery Studio

2024

Black and white detailed skull wearing bright pink heart-shaped sunglasses.
Illustration of a basketball player in a Chicago Bulls number 22 jersey dribbling a basketball with glowing pink accents and sparkles around him.
Close-up of a double cheeseburger with crispy fried chicken, melted cheddar cheese, lettuce, and onions on a toasted bun against an orange background.
Blue text 'PASTA LA VISTA BABY' surrounding an illustration of a plate of spaghetti.
Red book titled 'Solving' with an orange and green leaves on the cover, placed on a striped orange and white towel next to a glass of water by a pool with yellow tiles.
Illustration of red wine being poured from a bottle into a glass with text saying 'MORE WINE PLEASE'.
Transparent handheld gaming console filled with water, containing four goldfish swimming and aquatic plants inside.
Person wearing a blue and white striped balaclava and puffer jacket sitting on a large fluffy cream-colored horse sculpture.

Words From Our Partners

“Working with Gallery felt less like hiring a studio and more like gaining a creative partner. They challenged every assumption we had about our own brand and delivered an identity that truly represents who we are — not just visually, but in how it communicates and connects with our audience.”

“The restraint in their approach is what sets them apart. Every element has purpose, nothing is decorative. From the typography to the spatial rhythm of our brand system, the work feels considered down to the smallest detail. Our rebrand has never felt more authentic or enduring.”

“From strategy to final delivery, the process was meticulous. Gallery built us a visual system that works across every touchpoint without compromise — print, digital, signage, and editorial. The consistency across all of it speaks volumes about their attention to craft.”

“Gallery understood our vision before we could fully articulate it. They asked the right questions, pushed back where it mattered, and delivered an identity that feels inevitable — as if it was always meant to look this way. We couldn’t have found a better creative partner.”

1/4

Meridian Hotels

Creative Director