FLEUR DOMBRE
Introduction
A brand identity for a floral concept store and café, designed to evoke emotion through color, texture, and composition. The visual system is built around contrast – delicate floral elements combined with bold, expressive forms.
Process
We began with an immersion into Parisian floral culture - its history, its rituals, its contradictions. The brief was clear: a brand that feels rooted, not decorative. We built the identity around a tension between wild botany and editorial restraint. Typography was drawn from French print tradition. The colour system references dried flowers and dark earth. Every touchpoint - from the logotype to the wrapping paper - was designed as part of a single, coherent language.
Conclusion
The project explores balance between aesthetics and function – where every element, from typography to materials, contributes to a consistent brand experience. Designed to stand out within a competitive market, the identity creates a clear and recognizable positioning.
